Why Great People Make Great Companies

Why Great People Make Great Companies This week on the Employer Branding Podcast, were with a Chicago-based tech company that has been through the peaks and troughs of business and now competing for the best talent with the likes of Google, Amazon and Facebook. James Ellis  is the  Global Head of Employment Brand  at  Groupon. He is responsible for the global employer brand and its activation across all digital channels. Have a listen to the interview below, keep reading for a summary and be sure to subscribe to the  Employer Branding Podcast. Listen on  Apple Podcasts,  Stitcher Radio,  Google Play  or  SoundCloud. In this episode youll learn about: The company culture at Groupon, and how they went from a tiny startup to a unicorn in the blink of an eye. Why Groupons talent challenges go hand-in-hand with the talent challenges of Google, Apple, Facebook, and Amazon. How James leads Groupons employer brand strategy. Why the customer-focused value is the most important aspect of Groupons employer value proposition. How Groupon activates its employer brand with real content. Why theres no such thing as a companys best source of hire. What employer branding success  stories James is most proud of at Groupon. What James Elliss best 3 tips for employer brand managers are. Whats up next for employer branding and why its not about clever or sexy tactics. Connect with James on  Twitter   check out his podcast  The Talent Cast.